1. Let's begin with the SEO - Search Engine Optimizers. An SEO is the process used to improve visibility of your listing or website. The higher up on the search your listing is, the more traffic you'll get. It's important to know how to list you item to your best advantage.
2. The first 3 title words count. How would you look up your item? Describe it in 3 words. Brown Buttons Shank. It's clear, it's concise. Anyone looking for brown buttons, shank buttons or brown shank buttons will pull up this item. Instead of "Fly me to the moon" which tells us nothing, say, "Moon and Stars Bracelet Sterling. It's fun to be clever but, unfortunately, that's not how search engines work.
3. The first 3 words and sentences of description are important.
- Just as in the title listing, use words that are searched and have the most impact. I often use the same words that I've used in the title.
- The first 3 sentences are the ones that show up in the brief descriptions in searches. Eliminate "Welcome", "I love this piece" or "I found this while out in the woods." Go straight for it - Garnet cabochon pendant with sterling silver accents.
- Your second paragraph can contain your insights, stories, etc. While we may enjoy reading it and some sites suggest it, it won't get you traffic from the virtual world.
- Because I create an unusual item, I need to sell the idea to people that they can use it. So I tell them, "Flower girl,Gift for a new mom, Prom."
- Give as much information as possible without writing a book. Size, color, shape, number of buttons, etc. Tell me what I want to know without having to ask.
- One other item on descriptions; search engines look for words that are repeated so if you're listing "pink scarf," be sure to repeat these words throughout your listing.
Here's a nice article from etsy with some further helpful hints: http://www.etsy.com/blog/en/2011/putting-your-shop-on-top
Here you can search keywords on Google. Plug in keywords for your item and see what comes up.
Angela Di Cicco