Listing your product for greatest exposure

Want to get your products noticed?  Online selling has many challenges, including creating a description that brings you to the top of the search.  It's a fluid topic because search engines continue to evolve and each site uses a slightly different approach.  Here are a few tips I've gleaned:

1.  Let's begin with the SEO - Search Engine Optimizers.  An SEO is the process used to improve visibility of your listing or website.  The higher up on the search your listing is, the more traffic you'll get.  It's important to know how to list you item to your best advantage.

2.  The first 3 title words count. How would you look up your item?  Describe it in 3 words.  Brown Buttons Shank. It's clear, it's concise.  Anyone looking for brown buttons, shank buttons or brown shank buttons will pull up this item.  Instead of "Fly me to the moon" which tells us nothing, say, "Moon and Stars Bracelet Sterling.  It's fun to be clever but, unfortunately, that's not how search engines work.

3.  The first 3 words and sentences of description are important.   
4.  List suggestions in your description.  
5.  Add as many links as possible to your listing, within reason.  I usually add 2 links for similar items and 2 links for other sites that shoppers can visit (like FB or my blog.)  Cross listing is a powerful tool. 

Here's a nice article from etsy with some further helpful hints:  http://www.etsy.com/blog/en/2011/putting-your-shop-on-top

Here you can search keywords on Google.  Plug in keywords for your item and see what comes up.
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Angela Di Cicco

http://www.etsy.com/shop/angel9                       
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