Wednesday, September 28, 2011

Branding: What is it? How to's.

Branding.  What exactly is that?  I recently learned that it is the new buzz word for marketing yourself or your products.  Here, Story Flagg, of "The Fashion Culturalist," offers some insights:

Why brand yourself? 
  • Branding creates a theme to help you focus on what your company or blog is really about.
  • Branding gives you a niche or edge against others with a similar idea or market
  • Branding cuts through the "white noise" on the internet, setting you apart from the rest.
How do I do it?
  • Start with the name of your company.  What is your company about?  Language, art, media? 
  • What is the reason for your name? I want to look at fashion as a culture and not just a multi-million/billion dollar industry.  How do you see your company?  
  • Brainstorm and be original.  Choosing your name is a process.
How to brand without spending a lot of money:
    •  The Internet can be a useful tool if you embrace it, otherwise it is a pretty scary place to navigate. The web offers so many ways to market yourself by using social networking sites. Some of these sites include GetGlue, Twitter, Etsy, LinkedIn, Tumblr, Soul Pancake, Facebook and Flickr, to name a few. The easiest of these sites to navigate and to set up accounts with are Twitter and Facebook.  
    • The real key is putting yourself out there.  If you don’t put yourself out there you’ll never get a response - positive or negative. So dive right in and Brand Yourself! 
    Story Flagg's blog:

    Angela's Note:  When you think of Pepto-Bismol, what color do you think of?  Pink, of course! Victoria's Secret?  Pink!  From the tissue paper that they use to the line of clothing they sell.  That's the kind of automatic thinking we want with branding.  Everything that you put out associated with your company including logo, gift wrapping, banner, etc should be cohesive and send one message.    What's the message you want to send?

    Find more info on branding at:

    Tuesday, September 13, 2011

    Art Brain. Math Brain. Can't I have both?

    I am an artist.  I dance, I sing.  I create.  My brain easily goes to this functions.  I look at the world through  artist's eyes.  How is that made?  Can I recreate it?  What can I make with these colors, this fabric, this theme?  How can I decorate this room?   Doesn't this fabric drape nicely over this window?  Look at the petals on this flower, how the colors bleed together.

    But math.   Math is like banging my head against a brick wall; like chiseling away at a 100 story building one brick at a time.   And, looking up, realize how much more there is to do, such a ways to go. 

    It's painful.  My brain hurts.  My head spins.  My gut wrenches.  Push through, push through, over, under, around and find a way.  With practice, you'll get better.  A meager understanding, a glimmer of recognition.  A tiny particle of knowledge that looks familiar.  Aha!  One more step in the process.  Of course, I'm only at step 2 and there are at least 7 more steps to go.

    It's a maze, really.  Confusing.  At the crossroads, which way to go?  Which set of tools to use next?  Which computation will lead to the correct answer?   The one right way to go.  Nada, a block.  Blank. Confusion.  A guess, a gamble.  But not recognition, not knowledge, not sure-footedness.  Rather, a timid step forward, hoping it will all fall into place.  Hoping for an opening, a guiding light, a sudden insight. 

    Hoping to break down the wall with a wrecking ball rather than a chisel.

    Wednesday, September 7, 2011

    5 blog posts when you're out of ideas!

    In the blogging world, a week without a blog is tooooo long!  You're out of the loop, at the bottom of the pile.  People are busily blogging away and you're.....dry.  Out of ideas?

    Following are some helpful posts when you write out of ideas!  Keep them handy when your brain runs dry:

    My personal fav from this list:  Ask your readers to introduce themselves.

    My personal fav from this list:  Write part 2 of a popular post you've written.

    My personal fav from this list:  #6 Review (and critique) other blogs in your niche

    My personal fav from this list:  Write a post in 10 minutes. Don't think. Just write.

    My personal fav:  Write about how the way you used to do business compares to how you do it now.

    Lastly, an interesting post on over-done blog ideas:

    I've been researching this topic because I've been at a standstill for interesting topics that will also inform.  I don't want to tell you about my day, every day.  Do you really care what I ate for dinner?  When I become famous, you might.  But for now, I can serve you well by giving you tips, trends and ideas that will help you with your crafting, marketing and artist's life.  Because if nobody reads it, what's the point?

    Angela Di Cicco

    Etsy mini

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