Branding: What is it? How to's.

Branding.  What exactly is that?  I recently learned that it is the new buzz word for marketing yourself or your products.  Here, Story Flagg, of "The Fashion Culturalist," offers some insights:

Why brand yourself? 
How do I do it?
How to brand without spending a lot of money:
Story Flagg's blog: http://thefashionculturalist.com/author/mflagg2/

Angela's Note:  When you think of Pepto-Bismol, what color do you think of?  Pink, of course! Victoria's Secret?  Pink!  From the tissue paper that they use to the line of clothing they sell.  That's the kind of automatic thinking we want with branding.  Everything that you put out associated with your company including logo, gift wrapping, banner, etc should be cohesive and send one message.    What's the message you want to send?



Find more info on branding at:
http://andreafuentes-designs.tumblr.com/post/10445715353/three-steps-to-creative-branding
 

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